Why does it sometimes pay to make a product more difficult to use? Why do people think orange juice is healthy? Why should you put tables outside your café, even when it’s raining? Why is stripy toothpaste made stripy? Leading ad-man, renowned cultural commentator and self-confessed greedy anthropologist Rory Sutherland offers stories and insights from an extraordinary career in advertising and further examples of consumer oddities to present an array of fascinating ideas that will improve the way we look at our lives, our work and the world around us.

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