Who Cares Wins

Optimism demands action. Optimism is an active choice. Optimism is not naïve and it is not impossible. Many people perceive this to be a moment of despair. Global warming has reached terrifying heights of severity, human expansion has caused the extinction of countless species and neoliberalism has led to a destructive divide in wealth and a polarization of mainstream politics. But, there are constructive ways to meet these challenges, and there are plenty of reasons for optimism. Lily Cole has met with some of the millions of people around the world who are working on solutions to our biggest challenges and are committed to creating a more sustainable and peaceful future for humanity. Exploring issues from fast fashion to fast food and renewable energy to gender equality, and embracing debate, the book features interviews with diverse voices from entrepreneurs Stella McCartney and Elon Musk, to activists Extinction Rebellion co-founder

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