Additional information
Weight | 0.61 kg |
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Dimensions | 17.1 × 22.9 × 1.8 cm |
Author | |
Publisher | |
Imprint | |
Cover | Paperback |
Pages | 224 |
Language | English |
Edition | |
Dewey | 338.4766342 (edition:23) |
Readership | General – Trade / Code: K |
Today in Britain there are over 2,500 breweries, most of whom brew an ever-changing range of different beers. On the bar of any decent pub, or shelves of a good bottle shop or supermarket beer aisle, the choice can be overwhelming. The design of a beer label, pump clip, bottle or can has to do a lot of work to stand out, get noticed, and suggest to the thirsty punter that here is a beer they will enjoy. In this lavishly illustrated book, acclaimed beer writer Pete Brown traces the history of beer label design back to the UK s first-ever trade mark and beyond. He explores the conventions of successful beer design (and how they are now being shattered) and explains the tricks and secrets of great design in a compelling and highly readable narrative.
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